Phillips

Creative Review:

"Philips is building the hype around its new advertising campaign, Parallel Lines, by releasing a teaser online...



Following the hugely successful Carousel interactive film, the new campaign features five short films created by five different RSA directors: Greg Fay, Johnny Hardstaff, Hi-Sim, Carl Erik Rinsch, and Jake Scott. While the five films will be diverse - the trailer above indicates how varied the film styles alone will be - they are apparently thematically linked, although Philips and the ad agency behind the campaign, DDB London, is currently keeping this theme under wraps. As in Carousel though, the campaign clearly aims to emphasis the cinematic quality of Philips' TV sets."

Neil Dawson, one of the Art Directors behind Carousel and the new five short films, came into talk with some of us at university two weeks ago. He was a real inspiration and I will be eagerly awaiting the release of these new short films. You can keep up to date via the Facebook page..