Xbox Advert

Lily joins forces with Xbox for their "sing it with lips" karaoke game campaign. The advert shows Lily and 2000 of her UK fans singing along to her number 1 single "The Fear".

According to The Creative Review "The campaign was the brainchild of director Coggins who was approached by Global Radio to create an idea for a new multi-platform campaign by Global's client, Xbox 360. His idea was to bring together thousands of everyday folk singing the song into a world where they appear to be singing along with Lily herself, incorporating all of the performances into a moving mosaic image - made possible thanks to the digital know-how of The Rumpus Room."

Well done Coggins for a slick advert