Crapberry

Is it just me or are Blackberry's new adverts a tad disappointing. With the tag line "Love what You Do" there are endless concept possibilities. The only advert that actually shows how the Blackberry has helped them achieve their goal is the one with the man and woman who have a lovers tiff. He then proceeds to text her and they make up. AMAZING CONCEPT GUYS. They are clearly trying to relate to their new younger audience through love, break dancing, fashion design and bands, however with the emphasis on these things the plot seems to have been lost along the way.

Future project: storyboard my own ideas :]