Acrylick

ACRYLICK

For my final year practical project I have to create the concepts for an advertising campaign for a company which either needs brand awareness or is struggling. I chose to do it on the clothing brand Acrylick as I love street wear and after some research discovered it was not very known in this country. I love the philosophy behind the brand, every design has a meaning behind it. I have started to develop my ideas and decided I will do an event launch (store opening), print, ambient and a competition. Disappointingly, I emailed a couple of people from the company just to ask if they would be interested in hearing my ideas and to get more info on them and I failed to get a response. SORT IT OUT. I distinctly recall them saying to get in contact for any reason (even to leave negative comments) .... You're missing out guys.